Case Study

UNAJE

About the client

UNAJE (Unión Nacional Argentina de Jóvenes Empresarios) is an organization that connects the country's most influential young leaders and entrepreneurs, promoting business development and cooperation among regional nodes.

Challenge

Strengthen their digital presence and position UNAJE as a modern, approachable, and technologically updated organization. The challenge was to build a coherent narrative that unified institutional communication, events, and community actions under a solid digital strategy.

Approach

We designed a comprehensive digital transformation strategy centered on three pillars: communication, community, and growth. From social media management and marketing campaigns to audiovisual event coverage and educational content creation, we developed a coherent and measurable digital ecosystem.

Implemented Solution

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Social media strategy and management focused on engagement and conversion
•
Creation and curation of institutional, educational, and post-event content
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Comprehensive coverage of national and international events
•
Digital advertising campaigns segmented by audience and objective
•
Design of programs to strengthen community and attract new members
•
Implementation of reports and performance dashboards

Implemented Solution

Social media strategy and management

•
Social media strategy and management focused on engagement and conversion.
•
Creation and curation of institutional, educational, and post-event content.
•
Digital advertising campaigns segmented by audience and objective.

Comprehensive event coverage

Programs to strengthen community

•
Comprehensive coverage of national and international events.
•
Design of programs to strengthen community and attract new members.
•
Implementation of reports and performance dashboards.

Reports and performance dashboards

•
Sustained growth in followers and interactions across all platforms.
•
Increased visibility of UNAJE's national and international events.
•
Increase in conversion toward membership forms and active participation.
•
Consolidation of UNAJE as a digital reference among business organizations in the country.

Impact

Sustained growthin followers and interactions across all platforms.
Increased visibility
- •
  of UNAJE's national and international events.
- •
  Increase in conversion toward membership forms.
Consolidationof UNAJE as a digital reference among business organizations in the country.
Active participationand improved engagement with the entrepreneurial community.